Our approach
The Concordia International Alignment Framework
Concordia's work is guided by The Concordia International Alignment Framework, a proprietary methodology designed to evaluate the key elements that support sustainable international growth in sport. The framework helps organizations understand where they are today, define where they want to go, and build a more aligned path forward.
The framework
Six Elements of Alignment
Every engagement examines the same six elements — together, they describe how ready an organization is to grow internationally.
Strategy
A clear, shared definition of what international growth is for — and how it will be pursued.
Structure & Governance
Ownership, roles, and decision rights that let global work move without friction.
Partnership Alignment
Agencies and partners integrated as one team, pulling in the same direction.
Cultural & Market Readiness
The cultural fluency and local insight each market genuinely requires.
Operational Effectiveness
Processes and ways of working that make international operations efficient.
Measurement & Performance
The metrics and feedback loops that show what is working — and what is not.
Our process
From Understanding to Alignment
Discovery
We take the time to understand your organization—where you have been, where you are today, and where you want to go. Through conversations with key stakeholders and targeted questionnaires, we learn about your goals, team structure, processes, challenges, and opportunities.
Assess
Using the Concordia International Alignment Framework, we evaluate the information gathered to identify strengths, uncover areas of misalignment, and assess opportunities for improvement and sustainable growth.
Align
We develop strategic recommendations and practical short- and long-term roadmaps designed to strengthen organizational structures, partnerships, and international operations.
Guide
We provide strategic guidance and support to help organizations implement plans, strengthen alignment, and navigate international growth with greater clarity and confidence.
Put the framework to work
See Where Your Organization Stands
Every engagement begins the same way — with a conversation about where you are today and where you want to go.
Prefer email? Write to us directly hello@concordiasportadvisory.com